Ansh Tandon / Senior Marketing Manager
Illustrated avatar of Ansh

I build the go-to-market systems enterprise software runs on.

Core Competencies
  • GTM Strategy
  • Product Positioning & Messaging
  • Performance Marketing
  • Google Ads: Search, Display & Remarketing
  • Conversion Tracking & GA4
  • Channel & Partner Marketing
  • WhatsApp & Email Campaigns
  • AI Agent Workflows
  • Content Engines
  • Frontend Build & Design Systems
  • Product UX & Prototyping
  • Technical SEO
  • Sales Enablement
About Ansh

Senior Marketing Manager at Nirad Systems in Bengaluru. I run marketing alone for an SD-WAN and security company that sells through system integrators, and I build most of it myself: positioning, paid, content engines, tracking and the interfaces behind them.

See selected work
−67%Cost per leadGoogle Ads rebuild: search, display and remarketing 173System integrators onboardedPartner campaign, first run, 75% open rate 520Subscribers in 13 weeksNirad Bharat Threat Feed, built with AI agents ~20Console screens redesignedNirad AI operations console, V2 prototype
Tools I use
  • Google Ads
  • GA4
  • Search Console
  • Python
  • MailerLite
  • AiSensy
  • GitHub
  • Cloudflare Pages
  • WordPress & Elementor
  • Claude
  • Figma
  • Canva
  • JIRA

Let's talk

Email me
Ansh Tandon, smiling, hand on chin, in a light blue shirt
+91 83404 80880ansh.tndn05@gmail.comLinkedIn

Selected work

Before

About page viewCounted
Conversions logged466
Cost per lead₹30K

After

Form submittedCounted
False conversions0
Cost per lead₹10K
Performance marketing

Rebuilding a Google Ads account nobody trusted

₹30K → ₹10K cost per lead
View case study
Screenshot of the Nirad Bharat Threat Feed homepage on desktop: the India-first threat intelligence header, the AI Threat Watch issue for 24 September 2026 with its numbered stories, the section navigation and the weekly brief signup box
Screenshot of the Nirad Bharat Threat Feed homepage on a phone: the India-first threat intelligence header and the opening of the latest AI Threat Watch issue
Content engine

Building an automated threat intelligence publication

520 subscribers, 60+ issues
View case study
Nirad AI V2 prototype: fleet view with every city ranked worst firstV2 prototype · not the final build
Product UX

Redesigning an AI operations console for network engineers

In progress ~20 screens
View case study
Screenshot of the niradnetworks.com homepage on desktop: the NiradOne headline 'Every network, unified on one platform', the six product lines, the N Controller dashboard card and the platform and AI Fortress sections below
Screenshot of the niradnetworks.com homepage on a phone: the NiradOne headline, the list of product lines, the request a demo button and the N Controller dashboard card
Positioning and web

Repositioning an SD-WAN vendor as a converged security platform

1 → 6 product lines, one platform
View case study
Channel marketing

Pointing marketing at the people who actually close deals

173 SIs onboarded, 75% open rate
View case study

Also shipped

Datasheet familyFour product datasheets rebuilt into one consistent system, with larger type and certification marks.
Every page on niradnetworks.comBuilt every page of the site, and designed one stylesheet as the single source of truth for all future design work.
Founder voiceSeparate LinkedIn programs for the CEO and CTO, and the agency selection behind them.
Technical SEONoindex cleanup, redirects, crawl configuration and sitemap resubmission.
What I do
01. Product & Market StrategyI break down complex B2B products to understand who they are really for, why buyers hesitate, and what convinces them.
02. GTM StrategyI own GTM execution end to end. This covers funnel design, messaging by buyer stage, channel selection and sales enablement assets.
03. Performance MarketingGoogle Ads across search, display and remarketing, built on conversion tracking I can trust, plus WhatsApp and email campaigns to partners.
04. AI-Enabled Content & Asset CreationFrom writer and validator agents that run a publication to visual assets and SEO workflows, I treat AI as a force multiplier, not a shortcut.
05. Web & Product UXI build the pages myself: every page of niradnetworks.com on one shared stylesheet, and high-fidelity prototypes for product screens.
06. System ProcessGTM frameworks, messaging templates, brand books, content standards and cross-team workflows.
About Ansh

Guide to Knowing Ansh
(& his 2 cats)

Get to know me: how I think about product clarity, my AI experiments, what I do outside work, and the two mischievous cats who inspire better systems.

Two black-and-white portraits of Ansh Read the guide

Before this